The trick with Freshers is to be clever, creative and to cut through!
So welcome to Seed’s Freshers Term Top 5
#1 MASTER THE MINDSET
Whilst freshers term is a big commercial opportunity for brands, it is also a moment of immense personal change for many students. Consider how your brand can help them on this exciting journey of discovery.
ASOS Beyond Basic - Helping students express themselves with customised threads
Budweiser Live Project - Introducing students to their new city’s music scene
#2 STUDENT MICRO INFLUENCERS
Students are placing more trust in micro over macro influencers and putting more emphasis on building their own personal brands. As a result student brand ambassadors and influencers are becoming an increasingly powerful channel. Whether you’re a beauty, fashion or lifestyle brand, consider how this new breed of student ambassador can help you engage this audience.
Soap & Glory Glambassadors - Spreading kick ass femininity to UK students
Tinder U - Giving students access to experiences with Tinder
#3 LEVERAGE THE COLLECTIVE
The student audience is particularly passionate about the communities they belong to. Whether its their student flat, sports team or actual University, consider how your brand can leverage the these powerful collectives.
Stand Up to Cancer ‘The Undie Run’ - Recruiting students affected by cancer to rally fellow students to strip down to their ‘smalls’
Spotify Sound Clash - The ultimate society playlist battle
#4 FRESHERS FAIRS
Not a novel idea. But still (sometimes) a good one.
Set in lo-fi venues, packed with brands all vying for students' attention – Freshers Fairs don't always feel like the smart choice. On the flip side, Fresher’s Fairs host between 5,000 and 10,000 students, at a key moment in the year, with students looking for something to catch their eye. Get it right and there is probably no other opportunity like it.
So, when does Freshers work? Click here for Seed’s insider tips
Levis Print Bar - Offering students a one of a kind, student-exclusive Levi's Tee
Soap and Glory Bubble Decker Bus Tour - Big, pink and glamazing
#5 DON'T HIT AND RUN
Think about how your budget can stretch throughout the term or even the year. Depending on your proposition, an always on, grass roots approach can be a game changer.