Last year we spoke to 1,000 students across the UK. The result - What Matters to Us - a deep dive in to the key trends every brand needs to know.
Ok, Janalogue isn’t a real thing. Not yet anyway! However our research did uncover a rising trend in young audiences stepping away from social media.
So when it comes to digital detoxing, is there room for brands in this space? In what way can you help young audiences on this journey to find balance? Here are some tips from the brands getting it right:
1. Reward people for cutting back
Take inspiration from the KFC Phone Stack campaign where the brand rewarded groups with free chicken for refraining from using their phones when together. Giving them an incentive and encouraging them to form better social usage habits.
2. Get physical
Students have told us that the best and most effective part of a brand campaign is the experiential component, in part due to the over saturation of their social feeds from brands. From the Levi’s Print Bar, and ASOS’ Fro Yo’Self campaigns, to the VOXI UK launch, more brands are realising the value of getting face-to-face with their student audience.
SEE US IN ACTION
Apps such as Calm, which promote breaks from social media and ways of managing this addiction, are winning App of the Year.
It looks like there is a tide of social media detox coming –- are you going to help or hinder them on this journey to finding balance?
FULL REPORT HERE