De-Influencing: Reshaping Our Perception Towards a New Epoch of Authenticity

Seed's Head of Social, Alex Carapiet, featured in the Evening Standard's article, 'De-influencing: revolutionary and authentic — or just another route to overconsumption?' and The Drum's ‘A flag in the sand for authenticity’: what does de-influencing mean for brands?'.

To find the full articles, please visit: https://www.standard.co.uk/insider/deinfluencing-trend-what-is-it-tiktok-b1062075.html and https://www.thedrum.com/news/2023/02/13/flag-the-sand-authenticity-what-does-de-influencing-mean-brands.