Women's Race Series
seed + Nike Team up to
Challenge + Solution
Seed were challenged by Nike to lower the average age of runners for the London based Nike Women's 10k by encouraging students to participate.
12 inspiring female student sports influencers were hand-picked and trained to bring Nike's women’s 10k on to campus and in to student’s calendars
Influencers selected their own racing moments on campus and online
All student sign ups were directed through our media partner UniDays who offered an exclusive student discount to those signed up.
of the 10k race tickets were purchased by UK students
increase in student percentage of purchasers
students were reached through on campus and online platforms.
"The team at Seed Marketing always over deliver on campaigns and bring forward a fresh way of thinking that really connects with our Student Ambassadors. They are a reliable agency that we trust to drive our student campaigns in an effective and compelling way."
Brand Manager, Nike Running