Gen Z choose mobile networks largely based on data, with price and quantity important due largely to social media activity.
Our task was to engage young adults around VOXI’s Endless Possibilities positioning – a platform showcasing their endless social data offer.
We created a network of 25 VOXI SBA’s and 150 VOXI VIP’s to promote the new network and activity.
In the first term we created a Pick Me Up Truck- a travelling emoji-fuelled coffee shop offering Freshers a free boost and a social media moment, served in specially-designed cups integrating VOXI SIM cards.
Focusing our campaign online for term two, we launched VOXI Shorts, a digital video competition challenging and inspiring students to create and share their take on Endless Possibilities. We built a digital hub housing the content and boosted views and engagement through an influencer fuelled voting mechanic.
Prizes included creative bursaries of up to £5,000 and a day to create with one of our ‘VOXI’s 60’ creators.