Bringing VOXI's 'Endless Possibilities' proposition to life, which is based on their endless social data offer, the first term's Pick Me Up Truck offered Freshers free coffees finished with emoji stencils served in cups with VOXI SIMs attached.
Switching from an offline to an online campus for the second term, we launched VOXI Shorts, a digital hub where students filmed and uploaded their take on 'Endless Possibilities'. Prizes included creative bursaries of up to £5,000 and a day with one of VOXI's 60 creators.
In addition, all activity was supported by a year-round student ambassador programme, spreading brand awareness through on the ground, peer-to-peer touchpoints.
Seed has now been tasked with establishing a similar programme for staff aged 25 and under within Vodafone.