THE REUNION

To increase C-19 vaccine and testing confidence amongst 18-30s across the UK.

IDEA

After a year of solidarity, we teamed up with the NHS and Club MTV to throw the party everyone needed.

Welcome to The Reunion, a nationwide campaign to encourage and reward young people for getting their jab.

Hosted on the centralised hub www.getyourshot.co.uk, we encouraged as many young people as possible to visit the site, educating them on testing and the vaccine.

Launched with over 1,300 influencers and a full media campaign, we attracted over 1.5M unique visits in just 4 weeks. To extend the reach of the campaign, the site detailed how young people could win tickets to the “Reunion” by simply posting on social with #getyourshot

The campaign culminated in 350 young people across the country being brought together at Village Underground, London, where we hosted an exclusive gig featuring some of the UK’s hottest artists, including Rudimental and Young T & Bugsey.

The Reunion combined URL with the celebrated return of IRL, whilst championing vaccinations & the positive steps we can all take to get us there.

AMPLIFICATION

To support the launch, drive excitement and encourage entries to the social competition, we:

1,300 Student Micro-Influencers distributing branded assets across 100 Universities

Ran a paid social campaign to drive campaign reach and vaccination guidance

Launched a nationwide Television campaign that captured the message of the campaign

RESULTS

  • 1.5m site visits
  • 21,566 entries
  • 3.6m reach
  • 4.4m impressions
  • 68.5k engagements
  • MTV TV AD Views 1,173,400
  • 1232 pieces of PR coverage

Find out more about our experiential marketing capabilities and how we can work together.