The Grand Tour Season 2 Launch x Prime Student

Seed + Prime Video drive Prime Student membership acquisiti❇n...

Challenge + Idea

Build a high-impact on campus activation that would create hype & excitement around the launch of Prime Video's, The Grand Tour Season 2, whilst highlighting the many different benefits of Prime Student in order to attract and acquire new student members.


Bringing our very own Grand Tour to students we created 5 giant remote-control race tracks and toured this at 80 universities across the UK. Students battled for a coveted place on the podium and a chance to win a series of prizes including tickets to the filming of the new season, while losers were rewarded with branded booby prizes including The Grand Tour branded toilet roll.

In order to take part students had to either be a Prime Student member or sign up to a free 6-month trial.