SUMMER SAMPLING TOUR

GET AS MANY CONSUMERS AS POSSIBLE TO TRY JARR KOMBUCHA WHILE AND EDUCATING LONDON ABOUT THE AMAZING BENIFITS

IDEA

Tour team rode round on a custom made Vespa spreading the word about the delicious, locally brewed JARR kombucha and their brand story.

Targeted the brands key demographic in areas around London to get the product in as many hands as possible.

AMPLIFICATION

Custom made JARR branded vespa and sidecar was a focal point of the activation and stored 240 bottles of chilled kombucha at one time helping to transport

RESULTS

  • 15,823 samples distributed over 20 live days
  • 8 New stock leads
  • 45 locations visited in London
  • JARR was lots of peoples favourite kombucha brand