Delivering everything students need at lightning speed 24/7, we wanted to make Zapp an essential part of student life..
We designed a tactical campaign that fully integrated Zapp into University culture, from day to night.
To introduce students to Zapp, we took a custom ‘Zappy Hour’ electric milk float on tour across the UK driving downloads and first time orders in exchange for Zapp goodies.
With student insight confirming 24/7 orders as the most popular feature of Zapp, we partnered with the biggest and best club nights in the student social calendar to bring Zapp to the after party.
Enlisting a team of influential SBAs, we unlocked access to their wider community online and on the ground - fom restocking the fridge at house parties to bringing study snacks to the library, to creating a content series that brought the Zapp benefits to life, to connecting with influential societies by gifting Zapp credit for their next social.