STUDENT EXPLORERS
Create a student brand ambassador campaign that drives downloads of the app, increases traffic to site and helps change perceptions around hostels.
SOLUTION
In a time when online consideration and research is king for trip planning, we created an authentic opportunity for students to try on and get to know the Hostelworld brand.
Kicking off our training in the stunning destination of Venice, in Anda Hostel, SBAs enjoyed a killer introduction to the brand, arming them with everything they needed to know to hit Freshers.
Hostelworld’s 'Meet the World' stand travelled across the UK to inject a bit of wanderlust to students during their hectic Fresher’s period. Students were also able to get their hands on every traveller’s must-have, a limited-edition pair of Hostelworld branded harem pants.
To ensure that we spread the good word about Hostelworld all term round, our Hostelworld Student Explorers were poised to launch their online campaign to connect with students and share some incredible travel hacks and change their mindsets about hostels including creating their own blogs and content and taking over the Hostelworld Instagram.
RESULTS
- 30,000 click throughs to site
- 10,000+ App downloads
- Surpassed KPIs on brand and site traffic.