TWICKENHAM TAKEOVER
To create an unmissable rewards day for our volunteers to inspire them to continue developing their O2 Touch centres.
SOLUTION
We took over the Home of England Rugby, creating an immersive awe-inspiring full day event at Twickenham Stadium to reward our hard-working volunteers.
Through interactive workshops delivered by industry leading experts, our volunteers were able to pick up best in class skills. Each volunteer experienced epic fast-paced games of UV O2 Touch and an adrenaline pumping motivational talk in the England Team’s official changing rooms.
Our ambassadors topped off their day with an inspirational talk with none other than England captain Dylan Hartley before running out on to the hallowed Twickenham turf to gain their first cap playing O2 Touch.
OUTCOME
200 O2 Touch volunteers, fully immersed in an unforgettable brand experience and inspired to go out and help grow the program at a grassroots level
