Punk State

SeED HELP BREWDOG T🙂 DRIVe TRIAL OF PUNK IPA + CReATE DIsRUPTION + NOIsE AR❇UND UK CITIeS...

Solution

The Punk State - a disruptive campaign declaring craft beer as the new way forward in the beer category.

We hit campuses with a bespoke Punk State lorry playing on the brands heritage and putting ice cold beers in hands, diving trial in city centres and on campus.

Each student was handed a ‘Punk State passport’ to get stamped when they received their sample, which then gave them money off in their local bar.

Brewdog also partnered with the local and Student Union Bars giving them extra merchandise to hand out when people purchased a Brewdog beer on that day.