POSE TO YOUR PLAYLIST

Create a shareable & memorable experience for Spotify fans.

IDEA

In a market where Gen Z are often faced with a paralysis of choice when it comes to playlists & podcasts , we wanted to give Spotify users the opportunity to personalise their customer experience, while also allowing them to share their act of self-expression amongst their online communities.

Setting up at VidCon 2020, a robot arm captured participant’s dancing to their favourite Spotify tracks inside of a customised lighting booth. The 15 second videos was then shared directly with participants, before being amplified to their social channels.

AMPLIFICATION

  • All participants were encouraged to amplify their experience through the on-site social sharing station using Vidcon2020, #SpotifyUK and PoseToYourPlaylist

  • We identified major Gen Z influencers prior to the event and encouraged them to come down and create their personalised playlist moment. This ensured we generated effective reach and quality content

RESULTS

  • 891 Participants
  • Brand exposure to 15k event attendees