LOVE HAS NO LABEL

CHALLENGE

Drive awareness of the Ted Baker Love Has No Label t-shirt range.

IDEA

Physical Pride events were put on hold during C-19, but that didn’t mean that awareness and celebration had to stop. Seed teamed up with Ted Baker to amplify their relationship with atk in June 2020 & help celebrate the LGBTQ community through a bespoke range of Ted Baker x Love Has No Label T-shirts, with 100% of profits going to the charity partner.

Those taking part uploaded content of themselves wearing the bespoke line, communicating key messaging, while also providing a direct link for eager followers to purchase from the range.

AMPLIFICATION

  • We carefully selected and trained a talented team of 9 micro-influencers who held authentic voices amongst the LGBTQ community, including society leads, podcasts hosts & activists.

  • These influential students became central to the campaign's success. Showcasing the bespoke line of Love Has No Label t-shirts, amplifying the Ted Baker x atk charity partnership, while also driving high engagement with their formative online communities.

RESULTS

  • 18,461 Reach

  • 21,148 Impressions

  • 3,214 Engagements

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