Make Levi's the most talked about and memorable brand experience at Freshers fairs in 2018.
The Levi’s Print Bar took over Freshers Fairs with a high impact brand engagement activation.
We provided the tools for students to...
...their own customised Levi’s t-shirt at 3 of the largest Fresher’s fairs in the UK – Bristol, Manchester and Leeds.
To take part in the experience, students were required to sign-up to the Levi’s 247 app, at which point they were also informed about the 20% off student offer available in-store and online.
Students were able to customise their t-shirts from a range of 48 design options!
Inside their takeaway bags, each student also received a flyer driving awareness of a 30% discount offer at their local shopping centre Autumn-Winter lock in event.
1,369 custom Levi’s t-shirts were distributed, with 114% of the Levi’s 24/7 app download target achieved.
At the Bristol activation, our best performing fair, 132% of the app download target was achieved.
The activation built brand equity amongst the UK student population and drove mass awareness of the 20% off student offer.