In phase one, we worked with our influencers to introduce their audiences to Shpock from the perspective of a buyer, driving awareness of the Shpock platform as a place to find great quality, bargains relevant to their interests.
To dissect this vast demographic we broke this audience down into 3 smaller age demographics, each of which we then split by interest verticals relevant to the Shpock platform, from sustainable fashion, home improvement to new mums.
We identified nano and micro-level tastemakers within each of these verticals that we knew had the credibility and authority to drive conversions, consideration and downloads of the Shpock app in a hyper-relevant way.
In phase two we focused on driving new sellers to the platform, with a key focus on driving mass app downloads via our influencer partners. We worked with new talent within the same communities identified in Phase 1 but focused on demonstrating the easy process and benefits of selling on Shpock via real influencer listings added to the platform.