ROAD TRIP

INSIGHT

As Gen Z has grown up being able to capture everything via their mobile phone, a printed photograph has more meaning as a tangible memory that can be revisited and treasured forever.

IDEA

To introduce and immerse students into a world of instax, we toured the biggest and most exciting events so anyone, from beginners to expert content creators, had the chance to capture their most treasured memories using an instax camera.

SOLUTION

We created the instax Road Trip, building ultimate photo moments in an iconic multicoloured van, touring the biggest and most exciting events on and off campus. Across 9 events, 8 cities and 7 universities, the instax Road Trip tour drove brand awareness and linked instax to the heart of key moments in the life of Gen Z.

The trip kicked off with a university tour around top UK universities, targeting students on campus as they celebrated the end of term, helping them capture their final university memories.

In celebration of the Platinum Jubilee, we swapped the jungle swing for two royal golden thrones and dialled up the British theme for the occasion. Our van was parked in the heart of London in Covent Garden, where we hosted a memorable royal party.

At the annual Photography Show, in addition to the photo moment, we successfully used the vehicle to retail a select number of cameras and printers, encouraging attendees to take more than just a print away.