The music industry has a notorious gender imbalance. In fact, data reveals just 13% of headliners at the UK’s top festivals in 2022 were female. And student line-ups reflect a similar pattern….
Bumble presents: Hive Sounds an all female music tour hitting up the biggest parties across the UK. Capitalising on the best university events and student venue favourites to bring Bumble into the mix through activations, sponsorship and on the ground SBA and society guerilla takeovers.
We released Hive Sounds into the celebratory momentum of freshers week, spearheading empowered connections for 15,000+ students on the dance floor of 5 key cities. Cutting through saturated brand noise, we pioneered headline sponsorships of renowned student venues - providing an immersive takeover from decor, giveaways and DJs.