To engage with the student demographic on a deeper level, increasing brand affinity via social + on-the-ground channels.
Up and down the country, our ‘Glambassadors’ invited students to the wonderful world of Soap & Glory, where they had the opportunity to bring some all-important glam to campus, enabling girls to look and act with kick-ass femininity.
Our Digital Glambassadors were hand-picked by Soap & Glory, after submitting a blog or vlog entry into our yearly ‘Pluck Me, I’m Famous’ online competition. The 14 lucky ladies were judged on their writing or filming capability, their total social media reach and of course their AWE-MAZING love for the brand.
Amplifying the brand via social media, promoting products and capturing the most memorable S&G moments online, the Digital Glambassadors - S&G’s very own student beauty bloggers - have influenced a wide reach of students, bringing a lot of PINK to UK campus life in 2018!
The Digital Glambassadors reached over 1.1m people and over 20% of the student community.
42,713 students viewed and 2,839 students liked one of our Glambassadors’ 144 blog or vlog posts.
GLAMAZING Soap & Glory presence sustained for a second year within the student community and across the UK.