To deliver 25 'Undie Run' events in order to engage students across the country in fundraising.
25 'Undie Run' Event Managers were recruited, fully trained and supported to deliver our strategy on campus. They secured permission and organised the event at their university, recruited runners and facilitated fundraising. Via these Event Managers, a support base was created to ensure the 'Undie Runs' saw as high a level of engagement as possible.
The campaign reached 250k students across campuses and online platforms, with thousands taking partin the 'Undie Runs' across 25 UK campuses.
Brilliant grass roots, peer-to-oeer campaign achieving maxiumum engagement as a great base for future events.
"The team at Seed are a joy to work with, professional, accommodating and proactive. They approach challenges with positivity and from working with them over 3 months it was clear that they were truly passionate about the success of our campaign. Together we launched a new nationwide student event for Stand Up To Cancer and Seed played a huge part in the success of this. I would definitely recommend working with them. Thank you Seed!"