Students are normally hyper social and self expressive; however, the C-19 lockdown had had a major impact on these behaviours. Our research showed us that students were struggling to maintain good mental health in these uncertain times and that a self expression and sharing with their peers was important to this.
Together with Converse, we needed to find a way to inject joy back into students lives, giving them the tools for self-expression, while also re-connecting them with their community.
The #CreateAtHome campaign was born. A nationwide competition that saw students create their very own bespoke design for a pair of Chucks.
Those taking part then uploaded their creation to social media & nominated 3 friends, creating a viral loop which fueled the enthusiasm for the campaign and helped students help their mates take a welcome break from lockdown stresses.