
STUDENT ROAD TRIP
To build awareness and affinity of Student Art Pass by showcasing the 'Museum of the Year 2018' finalists in a relevant and meaningful way to students.
SOLUTION
We brought the Museum of the Year 2018 competition to the forefront of student awareness for the first time, through sending our five fantastic student influencers on the Student Road Trip; a whirlwind tour of the finalist museums.
Our student influencers travelled up and down the country, immersing themselves in the exclusive museum experiences on offer and taking their followers on a behind the scenes look at their journey. The tour focused on capturing authentic and awe-inspiring user-generated content to engage with their vast online student networks.
OUTCOME
Over 10,000 students engaged online and were made aware of the vast benefits of the Student Art Pass, with BBC Arts social channels supporting the content for additional reach.
The campaign will be rolled out into a fully fledged Freshers campaign.
TESTIMONIAL
