Amazon Treasure Truck
Create showstopping launches of key Amazon titles using the Treasure Truck vehicle.
INSIGHT
Delivering audience-driven concepts will allow us to utilise the vehicle asset across various show launches.
SOLUTION
Using the Treasure Truck as the focal point of the campaign, we created bespoke campaigns that toured the UK creating hype and awareness around upcoming releases on Prime Video.
👉 Pitching up outside St Pancras Station, Joe Wicks cooked up a storm at the Amazon Treasure Truck, engaging our audience with a cooking demo, Q&A session and a chance to grab a signed copy of his ‘30 minute meal’ book.
👉 The Amazon Treasure Truck was taken over by “The Grinch” with a full rebrand and supporting Grinch-themed assets, touring major cities throughout the UK including a stop at London’s Covent Garden and Universal’s headquarters.
👉 On a UK-wide tour, we were able to target thousands of Bohemian Rhapsody and Queen fans in iconic locations. From the super obsessed to the quietly curious, we offered our audience the chance to experience unseen footage from the film on a giant LED screen supported by an impressive sound system recreating the iconic Live Aid atmosphere.
RESULTS
- Bohemian Rhapsody became the fastest selling digital download on Prime Video in UK history with large spikes following the tour
- Continuous 3 hour long queues at the Grinch London locations driving interest and intrigue into the new release
- Over 2.6 million digital impressions from the ‘Joe Wicks’ hosted event.