ADOBE

MADE BY YOU

To inspire students to develop their skills and shape their futures with the help of Adobe's Creative Cloud suite.

SOLUTION

Adobe landed in 10 university cities, where students flocked to our aspirational speaker events. These events featured key cultural influencers who are relevant and exciting to students, such as Steven Bartlett (CEO of Social Chain) and Sharmadean Reid (Founder of WAH Nails).

The gurus shared their experiences and highlighted how anything is possible with the right creative tools. Each event also featured an Adobe masterclass, led by an expert straight from Adobe HQ who guided the audience through Creative Cloud's most engaging and applicable features.

OUTCOME

Over 250k students were reached, and 166% of target attendance to the events was achieved.

97% of attendees said they were more likely to trial a Creative Cloud app following the event, with 98% agreeing that Adobe is a brand that supports and inspires students.

Numerous industry press coverage surrounded the events, including Campaign and The Drum.

TESTIMONIAL

"At every step, Seed showed off their passion, diligence, and creativity to launch our inaugural student program. It was fantastic to work with them and take advantage of their expertise in the student market, leading to a very successful and exciting campaign. Highly recommended!"

Brand Manager | Adobe