Increase awareness and trial of Creative Cloud amongst students across the UK.
Setting out to harness student’s ambition and passion Seed created ‘Built by Us: Made by You’ an event series that empowered students to achieve their potential and shape their their futures with the help of Adobe’s Creative Cloud Suite.
Students flocked to our aspirational speaker events. These events featured key cultural influencers who are relevant and exciting to students including Steven Bartlett (CEO of Social Chain) and Sharmadean Reid (Founder of WAH Nails).
The gurus shared their experiences and highlighted how anything is possible with the right creative tools. Each event also featured an Adobe masterclass, led by an expert straight from Adobe HQ who guided the audience through Creative Cloud's most engaging and applicable features.
Over 250k students were reached, and 166% of target attendance to the events was achieved.
97% of attendees said they were more likely to trial a Creative Cloud app following the event, with 98% agreeing that Adobe is a brand that supports and inspires students.
Numerous industry press coverage surrounded the events, including Campaign and The Drum.
"At every step, Seed showed off their passion, diligence, and creativity to launch our inaugural student program. It was fantastic to work with them and take advantage of their expertise in the student market, leading to a very successful and exciting campaign. Highly recommended!"