A Year in Student | EU

Seed + Amazon team up to increase Prime Student membership acorss Europe...


Seed have worked with Amazon over the past 4 years, establishing themselves as Amazon’s lead specialist Student Agency, at a territory level across Europe. Positioning Amazon as the go-to brand for students.

The campaign drives students to sign up to a 6/12-month trial of Prime Student across UK, Germany & France. The programme then aims to convert members onto paid membership by encouraging usage of Amazon benefits, including Prime Video, Next Day Delivery and Prime Music.

The year-round campaigns consist of:

- Experiential events throughout the university term
- Pop-up tours on campuses throughout the university term
- A year-round Student Brand Ambassador programme that targeted key student moments on campus
- Digital activations, including social media outreach, online led competitions and full microsite builds
- A student influencer programme to drive to purchase

Across the EU we have hired...

...over 400 Student Brand Ambassadors, driving acquisition, engagement and retention. Ambassadors are tasked with supporting live events, becoming on campus brand experts and driving deeper level brand and product engagement.

Heading into our 5th year, we are launching the Prime Student programme across two new territories, Italy and Spain, making this our biggest campaign yet.