30 Second Rave

CHALLENGE

Get more students listening to more music on Spotify.

SOLUTION

A high impact, eye catching set that was guaranteed to be the most impressive sight at any Freshers Fair.

Our challenge to Freshers was simple: DANCE LIKE NO ONE’S WATCHING!

A mini dance floor, kitted out with lighting rig, chunky sound system and dance floor essentials, all built in to a sleek and on fleek 30 Second Rave studio.
Using a bespoke-built app, students and their house mates were invited to pick their favourite track and subsequently bust their moves for 30 seconds, while being captured by our 180 degree bullet time cameras.

Freshers were gifted with a print out of their dance floor moment and prompted to share to social.

OUTCOME

120,000 student directly engaged with the brand. 12,000 photos taken and printed with Student Premium messaging. 8000 photos shared online. 60,000 items of merchandise handed out including Student Premium messaging.

A flagship campaign in our infamous Spotify student programme which has seen Spotify become THE number 1 choice for music streaming for students in the UK.