30 Second Rave

sEED + SPOTIFY TEAM UP TO CReATE A HIGH IMPACT CAMPUs eXPERIENCE...

Solution

Spotify challenged us to generate a buzz around student premium + increase subsciption numbers.

Continuining to make Spotify synonymous with students having a good time, the 30 Second Rave gave students an opportunity to let loose and hear about Student Premium in a fun, relaxed environment.

Students busted a move to their favourite Freshers track and in return received a print out of their 'Matrix' style dance pose to hang on their walls. They were simultaneously being educated on the highlights of Student Premium and how to sign up, through the ‘Let’s Hang’ Spotify lanyards and subtle messaging.

    • 29%

      of new students in the UK experienced the tour

    • 7K

      GIFs taken

    • 70K

      new students gifted with desirable branded merch

    • 25K

      students dancing to their favourite Freshers tunes.

    • 81%

      of students from the tour would consider signing up for Spotify Student Premium

    • 98%

      would recommend using Spotify to a friend