What Matters To Us: Volume 2

We’re really excited to announce the launch of our second year of research ‘What Matters to Us: Volume 2’

Knowing a group of people, their habits, their fears and what grinds their gears is paramount to everything that we do at Seed and this is why last year we orchestrated and commissioned [What Matters To Us]

In some cases it reaffirmed and validated what we already knew, in other cases it took us by total surprise. What was however clear to see was how fast things change. This audiences' world, views and their cultural signifiers are constantly and consistently evolving.

So this year we’ve conducted a follow-up study creatively titled What Matters To Us…….Volume 2, surveying over 1,000 students across the UK to find out how students are feeling, acting, and importantly, changing. We cover topics including the esports explosion, influencers, the future of money and much more, highlighted by Campaign Magazine.

If you’d like to talk through these insights in greater detail or to see how Seed can take your student strategy to the next level please do drop us a note