YAHOO MAIL'S GOT YOU

CHALLENGE

TO DRIVE NEW YAHOO MAIL ACCOUNTS AMONGST STUDENTS.

SOLUTION

Positioning Yahoo as a relevant and trustworthy brand for students at a very formative time in their lives, Yahoo landed on campus with the ‘Yahoo Mail’s Got You’ experience.

Brave students climbed the 9m Yahoo Mail tower and took the leap on to our fully branded stunt bag. Yahoo Student Brand Ambassadors were also let loose to show their fellow students how Yahoo’s Got You with exclusive content and giveaways.

Threaded through all activity was the Winbox prize draw where students were encouraged to sign up to a Yahoo Mail account for the chance to win monthly giveaways to support them through uni, including a new winter wardrobe, a cleaner for their student house, or Christmas presents organised for their family and friends. #YahooMailsGotYou

OUTCOME

TESTIMONIAL

“Seed are a top drawer agency. Proactive, professional and responsive. They put a huge effort in to get our activity across the line, basing their recommendations on their deep knowledge of the audience, practical creativity and smart, ambitious people. I always felt better after a meeting with Seed, which is always a great benchmark for any outfit” __Richard Blake, Senior Marketing Director, Oath __