Bringing VOXI's 'Endless Possibilities' proposition to life, the first term's ‘Pick Me Up’ truck offered Freshers free coffees finished with emoji stencils served in cups with VOXI SIMs attached.
Switching from an offline to an online approach for the second term, we launched VOXI Shorts, a digital hub where students created and shared their take on 'Endless Possibilities'. Prizes included creative bursaries of up to £5,000 and a day with one of VOXI's 60 creators.
For the third term, we brought VOXI’s first on-campus switch shop to encourage students to switch networks. Student brand ambassadors ran through the ‘endless’ benefits of VOXI, gifting students who switched network goody bags of branded merch and a VIP guestlist to an exclusive VOXI House music event.
In addition, all activity was supported by a year-round student ambassador programme, spreading brand awareness through on the ground, peer-to-peer touchpoints.
Seed was then tasked with establishing a similar programme for staff aged 25 and under within Vodafone.