TED & TOAST TOUR

CHALLENGE

Create a ‘Test & Learn’ student activation that promotes Ted Baker’s 15% year long discount

SOLUTION

Introducing the Ted Baker Tea & Toast tour, rocking up at 3 UK campus’ with a quirky & quintessentially British branded caravan serving students the perfect combination of tea & toast to highlight their year long 15% student discount.

Students were drawn in by the standout pink and green colour scheme and surrounding comfy garden furniture, props and plants. Students received an Instagrammable Ted Baker imprinted tea & toast, alongside the 15% discount messaging.

One student from each University was chosen to be the first Ted Baker student brand ambassadors. Amongst their tasks they acted as micro-influencers, assisting to amplify the activity online using their stylish Ted Baker branded calendar’s + notebooks as props for their social posts as well as gifting students with fantastic Ted tote bags.

OUTCOME

Nearly 1,000 students were fuelled with Ted Baker Tea & Toast across the 3 days and 200,000 students were reached with the campaign.