To make Pot Noodle the number one student snack by increasing brand appreciation
We offered one lucky student duo the chance to win the experience of a lifetime in the form of the unconventional internship. This consisted of a series of unusual and out of the ordinary job experiences, where the winners travelled the world creating amazing content.
To enter, students had to submit a short video via our bespoke microsite answering a selection of questions and completing our pot flip challenge. Shortlisted entries were released to a public vote, and the 10 with the most votes were put through their paces at a London bootcamp.
4.7k students entered or voted in the competition, with a total reach of 416k students across the UK.
There was an uplift in brand affinity, with a huge 85% of students saying they were more likely to purchase a Pot Noodle after our campaign.