LET'S TALK BRA FIT
Raise brand awareness and educate students on the correct fitting bras.
SOLUTION
An exciting and instagrammable, on-campus bra fitting experience, showing thousands of students how to find the perfect bra for them with Victoria’s Secret.
We took bra fitting straight to students with a beautiful bespoke container experience. Crafted to look like the interior of a Victoria’s Secret store, students were encouraged to enter the container to get a bra fitting, whilst also engaging with the external Everyday Angel photo installation and social competition.
Once students had their bra fitted, they were directed to our Angels for their goodie bag, filled with a VS goodies and an in-store discount voucher. Students were also able strike their best pose in front of our gorgeous hand-crafted feather wings outside the container. By tagging #LetsTalkBraFit, students could receive an immediate polaroid print out, and be entered into a prize draw to win £250.
With back-to-back queues across four full days, this fun and interactive tour saw over 1400 students receive bra fittings on campus.
OUTCOME
We made Victoria’s Secret and bra education the talk of campus with their first ever on-campus bra fitting tour. Thousands of students at 2 universities engaged with the container experience and received a bra fitting.
Following the success of this tour, Seed will be working with Victoria’s Secret for a second on-campus student tour in September 2019.
TESTIMONIAL
Seed did an excellent job at putting together our first on campus bra fitting tour. The team were so professional, easy to work with and provided great insights and suggestions on how to make the tour a success. The campaign was beautifully executed and was a huge success for us with the reaction to the activation far surpassing our goals and expectations. Seed are wonderful partners and are quickly becoming an extension of our team. We look forward to continuing to work together on Student initiatives.
Georgina Gelardi - Marketing Manager, Victoria’s Secret