To increase usage of the Just Eat app as well as heightening student brand awareness.
Firstly, a month long UK wide Student Brand Ambassador programme used guerilla tactics to maximise brand awareness and moments of surprise and delight for the student demographic. Secondly, a UK tour involving a 'Mini Fist Pump' truck handing out free food across 5 universities was designed and delivered. The truck was tactically located at prime campus locations to delight students in their time of need.
This two-pronged approach ensured Just Eat reached as many students as possible whilst maintaining brand presence across campuses.
As a result of all key KPIs being achieved, the campaign lasted 3 years with Seed becoming solidified as Just Eat's national experiential partner, delivering high impact campaigns to every audience across the UK.
“Working with Seed is a joy. Their enthusiasm, energy, dedication and knowledge of the student market is what made our first experiential tour and brand ambassador programme such a success. Ensuring our core objectives were at the heart of the campaign, Seed delivered fantastic measurable results.”