To spread awareness that Giffgaff doesn't tie you down to contracts + increase student sign-ups.
‘Don’t Get Tied Down’ - a cheeky tour of UK Freshers’ Fairs with students challenging their peers to share their (phone contract) commitment status!
Collaborating with street artist Phil Morgan and our specialist production team, we created high-impact and playful sets where students were invited to come and share their status and stories from Freshers. Each student was also provided with one of three limited edition posters designed by Phil Morgan reflecting their status and included a Giffgaff SIM.
This interactive tour invited students to engage with the brand in a fun and different way, while encouraging them to get their friends involved in the process.
50k students engaged with and were gifted at the 'Don't Get Tied Down' tour, with a total reach of over 175k.
2.5k Freshers stories were shared and thousands of attributed SIM registrations.