
#DWTimeForMe
CHALLENGE
Drive awareness of the Daniel Wellington brand and 15% student discount within the student audience
CHALLENGE
Daniel Wellington’s “Time for Me” truck travelled across the UK to deliver a well needed tea break to 1,000s of Freshers at 5 of the country’s biggest and busiest universities.
Inspired by Daniel Wellington’s social success, students were invited to share a photo of themselves at our English garden inspired photo opportunity in order to unlock their free cup of tea. Alongside their free tea, students could peel off the Daniel Wellington watch featured on their cup for a chance to win a series of prizes including free watches, a spa break, and increased student discounts.
AMPLIFICATION
We made Daniel Wellington the talk of campus with their first ever on-campus experiential campaign in the UK, reaching over 1 million students across the country
We took an integrated online and offline approach and achieved significant uplift across both brand and student discount awareness.
RESULTS
- Over 1 Million Reach