#DWTimeForMe

Drive awareness of the Daniel Wellington brand and 15% student discount within the student audience

CHALLENGE

Daniel Wellington’s “Time for Me” truck travelled across the UK to deliver a well needed tea break to 1,000s of Freshers at 5 of the country’s biggest and busiest universities.

Inspired by Daniel Wellington’s social success, students were invited to share a photo of themselves at our English garden inspired photo opportunity in order to unlock their free cup of tea. Alongside their free tea, students could peel off the Daniel Wellington watch featured on their cup for a chance to win a series of prizes including free watches, a spa break, and increased student discounts.

OUTCOME

We made Daniel Wellington the talk of campus with their first ever on-campus experiential campaign in the UK, reaching over 1 million students across the country, via an integrated online and offline approach and achieving significant uplift across both brand and student discount awareness.

TESTIMONIAL

‘It has been an absolute pleasure working with Seed on the #DWTimeForMe campaign! They approached our brief with amazing creativity and produced a well-executed campaign. From the truck to the peel and reveal cups, Seed translated our brand messaging perfectly all of which successfully increasing awareness of Daniel Wellington amongst the student population. It is apparent that the team is never short of innovative ideas and we can’t wait to continue working with them in 2020’.

Hayley Ashton - Marketing Commerce Coordinator