
JOURNEY TO TOMORROWLAND
CHALLENGE
To get students more excited about the beer category and create a link between Budweiser and having a great time.
SOLUTION
Seed were engaged in 2016 to co-lead on Budweiser's LDA music strategy, leveraging their International music partnerships and helping build equity amongst Budweiser and music in the student community.
Introducing... ‘The Journey to Tomorrowland' - an epic tour bus adventure to Belgium to experience the festival at its most magical, including a unique set by superstar DJ Tiesto!
Brought to life through the Budweiser Journey to Tomorrowland Container experience, visiting the UK’s very best outdoor student events and through a major social competition.
OUTCOME
72% of those who engaged with the container experience said they were more likely to drink Budweiser as a result.
The tour reached 25% of UK students and exceeded all major KPIs.