JOURNEY TO TOMORROWLAND

CHALLENGE

To get students more excited about the beer category and create a link between Budweiser and having a great time.

SOLUTION

Seed were engaged in 2016 to co-lead on Budweiser's LDA music strategy, leveraging their International music partnerships and helping build equity amongst Budweiser and music in the student community.

Introducing... ‘The Journey to Tomorrowland' - an epic tour bus adventure to Belgium to experience the festival at its most magical, including a unique set by superstar DJ Tiesto!

Brought to life through the Budweiser Journey to Tomorrowland Container experience, visiting the UK’s very best outdoor student events and through a major social competition.

OUTCOME

72% of those who engaged with the container experience said they were more likely to drink Budweiser as a result.

The tour reached 25% of UK students and exceeded all major KPIs.

TESTIMONIAL

"The Seed team has not only a very strong, reliable network in the student market which gives them a lead on insights and trends in the market, but also a really creative mind, consistently looking for new, fun and engaging ways for our brand to engage with students in a responsible way. The team is fantastic to work with, they are fast, reliable and very energetic!" __Senior Brand Manager | Budweiser__