
BRINGING BUMBLE BACK
THE CHALLENGE
Bumble challenged us to reconnect with the student audience & help women make the first move.
IDEA
After 18 months away from campus during the pandemic, we needed to bring the buzz about Bumble back into students lives.
Curating the UK student strategy, we welcomed a team of #MoveMaking SBAs to turn their University yellow with campus takeovers, society partnerships, must-have merchandise, social content series and inclusive events all incorporating Bumble’s core brand value - inspiring women to make the first move.
Due to the success of term 1 - we are buzzing to be back in 2022 with an even bigger programme - watch this space.
THE RESULTS
- 200+ IRL Bumble Takeovers
- 1.4m OOH Impressions
- 92,784 Reached Online
- 121,897 Impressions
- 9,783 Social Engagements