FRO YO'SELF

To increase ASOS student validations by supporting + rewarding students during the most stressful time of term

SOLUTION

We hit campuses across the UK to bring students the perfect reward for hard working students during the revision period.

Wrapping our vintage French truck in ASOS student creative, we toured 10 universities, bringing tasty frozen yogurt to students. With a choice of fresh fruit, sweets and ASOS branded M&Ms, students were able to take control and make their FroYo their own. Whilst enjoying their treat, there was the opportunity to receive 10% off all purchases until graduation by validating onsite with one of our ASOS activators.

OUTCOME

7k sleep deprived and grateful students gifted with delicious FroYo