FRO YO'SELF

We hit campuses across the UK to bring students the perfect reward for hard working students during the revision period.

Wrapping our vintage French truck in ASOS student creative, we toured 10 universities, bringing tasty frozen yogurt to students. With a choice of fresh fruit, sweets and ASOS branded M&Ms, students were able to take control and make their FroYo their own. Whilst enjoying their treat, there was the opportunity to receive 10% off all purchases until graduation by validating onsite with one of our ASOS activators.