ADOBE
FUEL YOUR FUTURE
TO INCREASE STUDENT AWARENESS, CONSIDERATION + TRIAL OF ADOBE SPARK.
SOLUTION
We created Fuel Your Future, a student specific evolution of Adobe’s already popular 'The Future is Yours' platform, which aimed to enable the next generation that will shape our world, to explore their creativity and share their aspirations.
We took the Fuel Your Future philosophy to campus, brought to life via a bespoke bright, futuristic stand, where students could use Adobe Spark to design their own notebook cover with a message to their future selves in order to motivate and inspire.
The campaign also lived online via the ‘Adobe Fuel your Future’ competition where students were invited to upload their motivational message, finalists battled it out for votes, and the winners were sent on a £5,000 dream experience, taking part in workshops and tours that broadened their horizons and fueled their futures.
Widespread awareness of the competition and usage of Adobe Spark was achieved around the UK using our valuable network of Student Brand Ambassadors.
OUTCOME
Thousands of students across the country unleashed their creativity with the Fuel Your Future Tour to design their own notebooks using Adobe Spark.
Hundreds of students entered the Fuel Your Future competition from 37 different universities by creating inspirational posts using Adobe Spark.
Following our on campus activity 93% of students would now recommend downloading Adobe Spark to a friend and 84% of students said their opinion of Adobe has changed positively.