This year, we were delighted to deliver some of the most talked about Freshers activations in the UK (and some across the globe!). Check out some of our highlights with ASOS, Spotify and Soap & Glory here! But what are the big opportunities for Term 2 and 3? Cue Seed’s Guide to ‘Beyond Freshers’…
IT'S ALL ABOUT TEAMWORK!
Term 2 is a great time to tap into sports teams and societies. This is generally the term when eager new committees are voted in and lots of the best social events take place. Think about how you can utilize these powerful voices on campus. Take inspiration from the Spotify Sound Clash – the ultimate society playlist battle.
Like everyone else, as the winter blues kick in, students will be starting to think about travel plans. A huge 84% of students travel every year and this experience generation are also looking to do (and to show off) something different. This can provide some exciting opportunities for brands to engage. A great example of this is Red Bull’s ‘Can You Make It’, campaign.
A CHANCE TO STAND OUT
Unlike Freshers, Term 2 and 3 are much less cluttered when it comes to brands vying for student attention. What may have been a memorable aspect of a Freshers Fair can easily become the most memorable brand activation of the term at other times in the year.
EXAM STRESS + DEADLINES
Term 3 can be a tricky time for brands to reach students on campus, with many holed up in their homes and in the library. It is however a great opportunity to build brand love by bringing some relief or support in this stressful time. Call them out of hiding for a 5 minute break, deliver something straight to their door or give them some light at the end of the tunnel…
BIG SUMMER BLOWOUT!
After exams and deadlines, come the inevitable parties where students can blow off some steam. Give students something to really look forward to, such as our Budweiser Journey To Tomorrowland campaign, which brought the party direct to campus for thousands of students across the UK, or the infamous Spotify Secret Social featuring Stormzy and many more.
We’re already under way with some exciting campaigns for the rest of the academic year, for clients including Adobe, Just Eat, Amazon, Pot Noodle, Spotify and Soap & Glory.