With millennials spending an average of 2 hours 43 minutes a day on social media and the rise of social media marketing, it would appear that campaigns targeting social platforms would prove most effective when marketing to millennials.
However, with students living in tight knit communities based in university ‘hotspots’, real life experiences which allow students to physically engage with the brand as equally crucial to getting this target demographic on board with your brand.
It’s therefore important to create a digital and physical buzz on campus and reward students with a memorable and interactive experience which is genuinely valuable to them. In doing so, you can allow your brand’s presence and message to spread rapidly.
A seamless transition from a campus experience to an online element will also ensure students are still being reached on their most used platform while tying the whole experience together.