As we come to the end of another year we reflect on a couple of brands that have made an impact in student marketing in 2018.
Adidas is an example of a brand whose popularity has gone from zero to a hundred, with their Superstar trainer now having become a massive trend with students, millennials and Generation Z. The brand has kept their finger on the pulse in terms of who young people are getting excited about, and has not hesitated to forge partnerships with them. This list includes the likes of Stormzy, Kanye, Pharrell Williams and Stella McCartney, whose artistic direction is heavily used in the design process in order to ensure the partnership feels authentic and not forced.
Vodafone has also begun to win over the youth audience with their new sub-brand VOXI, which picks up on the popularity of social apps such as Snapchat and Instagram and offers users unlimited data when using these apps. Keeping the cost low and the service relevant. Additionally VOXI collaborated with a group of young creatives to design the artwork behind their launch campaign, championing co-creation in order to make the brand even more relatable.
Boohoo was in hot water back in 2015, with no clear image to differentiate itself from other online retailers such as Missguided and Pretty Little Thing. Since then, they have propelled their brand image through their network of UK student brand ambassadors and collaborations with celebrities such as Charli XCX.
Read more about what our clients have been doing in the student sphere in the past year here.