This Fresher’s we have loved delivering some of the most talked about Back to School campaigns across the globe. Check out what we’ve been up to here!
But how do you engage with students in Terms 2 and 3? Take note…
BE THE MAIN EVENT
Exam and coursework seasons can make accessing students on campus in Terms 2 and 3 more challenging. However, don’t let this put you off. With less noise on campus, a killer idea and some careful planning you can make your brand experience the thing everyone’s talking about.
Check out the ASOS #refreshyoself campaign for a simple but super effective example.
STUDENT MICRO INFLUENCERS
Harnessing the power of student Micro Influencers can be a very effective way to engage students who have switched off to traditional advertising. By investing in developing your own student influencers, you can also create a genuinely loyal and loving base who want to talk about you and your products. It also avoids the awkwardness of the wrong people representing…
Check out the Soap & Glory Glambassador programme. Now in its second year this has proved a phenomenal success for the students and the brand. Or check out one of the final videos from our Nike ‘Why I Run’ campaign.!
LET'S GET PHYSICAL
Fitness and wellbeing is a huge and growing trend amongst students. With the start of the New Year and a big focus on sport and competition in Term 2, think about how you can support students in their passion.
Take a look at how we helped O2 and England Rugby ace a Touch Rugby Campaign this year.
CARE TO PLAY
Many brands recognise the power of peer to peer voting mechanics amongst the student market, but believe us when we say that whilst the opportunity can be huge, unless these are credible, it won’t fly. For example, if you’re asking for video entries, ask yourself if students actually want to share this video. Or when setting the prize consider if this prize really represents what your brand AND students care about.
Check out the Spotify Sound Clash example here for inspiration.
CREATE HEAD SPACE
With students facing a lot of pressure and anxiety on the rise amongst young people, Term 3’s exam period can be very challenging. Consider implementing a strategy that helps them through, whether that’s offering some light at the end of the tunnel, a quick break from work or a moment to feel inspired.
Check out the Adobe Made By You campaign that gave students the opportunity to get inspired.
If you’re inspired by any of the above and want to discuss working with Seed, [get in touch](mailto: firstname.lastname@example.org)!