Earlier this year, Seed scoured the country for the most influential and creative students who would provide effective channels and relevant audiences to promote Art Fund’s Museum of the Year 2018 competition and the Student Art Pass amongst students in the UK.
Our student brand ambassadors were given the opportunity to participate in a once in a lifetime opportunity to visit the 5 Museum of the Year finalists and immerse themselves in the exclusive experiences on offer.
Students captured authentic and awe-inspiring user-generated content to engage with their vast online student networks to promote the benefits of the Student Art Pass.
The content was shared across the ambassadors’ Instagram, Twitter and YouTube accounts, reaching more than 10,000 engagements, proving the value in student marketing.
The short, thought-provoking video above is an example of authentic and organic content the tour generated. It was created by one of our student ambassadors and freelance videographer and creative; Daniel Evans. It summarises his experience on the Student Road Trip and why more young people should be visiting more museums.