Seed Marketing

Spotify

Campaign

“The team at Seed Marketing have been integral to the success of Spotify’s first ever Student Ambassador programme. As an agency, they have over-delivered on measurable results and as a team, they have always gone the extra mile. Their extensive knowledge of the Student demographic was clear from the start and as such, they are a pleasure to work with; positive, intuitive and extremely capable. We look forward to working with them again in 2014.”

Tash Shah, Head of Marketing for UK + Benelux, Spotify

Seed Marketing designed and executed a nationwide student brand ambassador campaign for Spotify in 40 UK Universities.

Spotify’s main objective was to increase new student users, whilst gaining significant brand reach within the UK market. Seed Marketing surpassed targets and have since gone on to manage all Spotify student marketing including media buy and rolling out the programme on a significantly larger scale

Campaign Highlights include:

  • Significantly exceeded new student sign up targets
  • Circa 1 Million + students reached via brand ambassadors activity
  • 57k facebook event members invited
  • 1,500 engagements on the Crew Facebook groups
  • 1,000+ hours of face to face campus promotion
  • 1,000+ ambassador group interactions
  • 10+ supported music events

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