Launch Vodafone's brand new youth sub-brand VOXI to the UK's Young Adult audience.
Bringing to life VOXI’s ‘Endless Possibilities’ proposition based on the brand’s endless social data offer, the first term’s Pick Me Up Truck offered Freshers free coffees finished with emoji stencils served in cups with attached VOXI SIMs.
In the second term we launched VOXI Shorts, a digital hub where students film and upload what ‘Endless Possibilities’ means to them. Prizes include creative bursaries of up to £5,000 and a day with one of VOXI’s 60 creators.
These activities are supported by a year-round student ambassador programme.
Seed has also been tasked with establishing a similar programme for staff aged 25 and under within Vodafone.
C.20% of all students saw or heard about the experience
Over 1.6k face to face engagements per day
Reengaged to make bigger and better in 2018
"Seed has created a unique ambassador programme that will bring VOXI to life on campus and engage with students in an authentic way."