Getting more students listening to more music on Spotify by moving the relationship between students & Spotify from transactional to emotional.
An ‘always on’ student programme designed to enhance students’ lives with Spotify everyday.
This includes key moments such as:
Hello Freshers – Surprising and delighting students at the start of term
Spotify Sound Clash – A nationwide, inter-uni playlist battle
Spotify Secret Social – One epic night of music at a mystery location
Supported Parties – The tools to run the best student parties on campus
Hello Alps – Engaging 10,000 influential students in the Alps with our custom Swedish Fire Truck
Running for 5 years
50% increase in likelihood of recommendation amongst students
Tripling of student premium subscriptions
The number of Monthly Active Users in the student demographic continues to outstrip growth in other age groups
Roll out across the US, Brazil, Germany and Canada
“Seed heads-up Spotify’s UK student strategy and activation and the results really do speak for themselves. As an agency, they have over-delivered on measurable results and as a team, they have always gone the extra mile. Their extensive knowledge of the Student demographic was clear from the start and as such, they are a pleasure to work with; positive, intuitive and extremely capable.”