To build the brand love to make Spotify the number one music choice + destination for students.
We made Spotify a meaningful part of student’s lives. We created an ‘always on’ student programme to enhance their lives whenever and wherever.
Through ‘Hello Freshers’ we welcomed students at the start of term before playing on their rivalries with ‘Spotify Sound Clash’ - a nationwide, inter-uni playlist battle that made the platform their key weapon. We threw an epic, one-night-only event called ‘Spotify Secret Social’ at a mystery location before saying ‘Hello Alps’ to 10k influential students with our custom Swedish Fire Truck. And, because we know that sometimes students just want to do their own thing, we supported their parties and provided the tools to run the best student parties on campus…
Spotify is THE number 1 choice for music streaming for students, soundtracking their lives then and beyond.
Likelihood of recommendation amongst students has increased by 50% and student premium subscriptions have more than tripled.
The growth of student Monthly Active Users continues to outstrip any other age group because Spotify is more than just a place to stream music, it has become synonymous with making memories.
The campaign has since been rolled out across Europe, the US, Canada and Brazil.
“Seed heads-up Spotify’s UK student strategy and activation and the results really do speak for themselves. As an agency, they have over-delivered on measurable results and as a team, they have always gone the extra mile. Their extensive knowledge of the Student demographic was clear from the start and as such, they are a pleasure to work with; positive, intuitive and extremely capable.”