Wall of Potential

Pot Noodle challenged us to land Pot Noodle's "You can make it" message on campus whilst driving awareness + trial of the newest member of the family - pot pasta.

The loud, bright, eye-catching ‘You Can Make It’ truck returned to UK campuses in Freshers 2018 for its second experiential tour of the year. Landing on campuses across the UK, we distributed delicious and perfectly served Pot Pastas and Rices to hungry students.

Bringing the ‘You Can Make It’ philosophy to life, students were invited to play on the Wall of Pot-ential; an experiential game which offered various tiers of fun prizes based on the pot you picked!

Supporting the experience was the always on You Can Make It Student Ambassador campaign, sampling students at contextually relevant moments alongside driving entries into a national social media competition.