Lower the average age of runners for the London based Nike Women’s 10k.
We recruited and trained 12 inspiring students to bring Nike’s presence onto campuses, spread awareness and increase student entries to the 10k race.
Student Brand Ambassadors handpicked their own racing crews, in return for Nike kit.
The on-campus experiential ‘Do It Together’ pop-up toured 11 Universities, encouraging students to create a ‘we did it’ moment to share online.
All student sign ups were directed through our media partner Unidays who offered an exclusive student discount.
2,000+ ticket sales attributed to Seed’s activity
Successfully exceeded ticket registration targets
1 million+ students reached on campus and online
Nike continue to work with Seed on the Nike Training Club & Nike Running Club
"The team at Seed Marketing always over deliver on campaigns and bring forward a fresh way of thinking that really connects with our Student Ambassadors. They are a reliable agency that we trust to drive our student campaigns in an effective and compelling way."